2 Min SKSM

 Let's do an exercise which was given to us by our prof Saral M,  Statement 1: A system designed to  succeed , succeeds when it succeeds .   Statement 2: A system designed to fail ,___________ when it ___________. (now complete this before you scroll down). Are you thinking why the hell, a system will be designed to fail. Think about fuse box, circuit breaker or software tester.  ... ... (no cheating...fill the blanks) ... ... You will be in top 99% of population if your answer is   A system designed to fail, succeeds when it fails , or A system designed to fail, fails when it succeeds Very few, almost none will state "A system designed to fail, fails when it fails to fail . Right? We are schooled systematically to be successful; to such an extend that we cannot form a statement without using word "Success/ succeed". Human might be social, but it is designed to be competitive and be successful. What is a better place than Group meetings to be compet...

Imagine a mall hosting 3.7lac sellers selling 20 Cr products.  Will it not look like a tropical jungle, so dense that anyone can be lost. This is Amazon.in, literally the Amazon forest in ecom industry. Designing Amazon.in in a way that user can easily maneuver and reach required lane of products can be a dream as well as a nightmare for the best of best Designers. But unfortunately, when I think of bad design, Amazon comes up in mind. Let's conduct an user journey of a buyer searching for Realme mobile phone. I am selecting Mobile phone, because 80% traffic in e-com takes this route and so at least this path should have been developed matured, right?  There are two users:  Amy, the browser. She does not like to ask help from anyone in mall and searches the product by strolling across lanes. Online, she takes her time to browse through the pages and find the the product.  Bill, the searcher: He asks for help as soon as he enters the mall, takes the directions and pic...