COVID and Door-darshan of Television Industry
COVID may have brought the media industry to a point of no return. it gave individual and family enough time and environment to think and get conditioned; conditioned to get better entertainment. This condition does not bode well for Television industry. Normally we will consider channel A as a competitor to channel B as both are competing for audience's hour which is a rival good i.e. if A consumes my watching hour then B cannot consume it. However, the audience watching hour itself is being targeted by On Demand Video , Gaming and Social media industry. The definition of pie itself is shrinking for TV industry. Your next TV is a smart TV Just like the smart phone, the television is seeing unbelievable reduction in price and increase in smart features. It is a certainty the next television purchase will be a smart TV. Now, a Smart TV without internet is just a "Dabba" (a dumb box) and is not a good social status. This TV is going to complement On Demand Video industry