Remembering "Taare Zameen Par" after seeing "early child hood coding" EdTech ad

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Once my father asked "why do we learn science?" 

I said "to control Nature."

He smiled and said "Don't be so arrogant. It is to understand Nature." 

I under-graduated from a university which has a motto "तमसो मा ज्योतिर्गमय" meaning "from darkness to light". Then I joined another university for graduation which has a motto विद्या विनियोगाद्विकास! meaning "Development through the distribution or application of knowledge." These noble ideologies shaped my 'conservative' mind frame. 

Then I see this advertisement which is wrong in so many ways. 


Are money and social recognition new yardstick of success? Why are kids/ parents to be informed about EARLY SUCCESS of Jeff Bezos, Mark Zuckerberg and Bill Gates in ad campaigns? Why do kid and codes have to be published on Facebook and YouTube pages? Is it to boost parent's ego, increase peer pressure or confirm social standards? Is this ethical marketing practice at all? 



Isn't this a classic pseudo-choice "Do you want your child to create next big platform". Pseudo-choice is a threat disguised as choice as per Educational Expert Alfie Kohn. This reminds me of the famous dialogue in Taare Zameen par: 

"Apne ambitions ka wajan, apne bachcho ke nazuk Kandhon pe daalna...It’s worse than Child Labour." (burdening your child with your ambition..it is worse than child labour)


I am now sure, boom in Psychiatry industry is looming in not-so-distant future! God help Children from parents - victim of unethical marketing stunts. Case in point: 


Disclaimer: the discussion here is limited to ethical marketing and with no intent to sully any institutes or brands or any sects of society. 



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