Naysayer in Digital marketing & their perennial questions

-



COVID has pushed many businesses to adopt digital marketing. Many of them probably did so not because of its merit but peer pressure or lack of option. And the initial cost to start digital marketing is so less that it does not require good discussion/ debate/ thinking. And this is where problem lies. Conventional marketeer and management, possibly,never understood and accepted it wholeheartedly. And questions like "what is ROI", "Is it really effective", "can this replace offline activities" always linger around in the back of everyone's mind. The irony is that Digital Marketing gives so much data - views, impressions, geography, engagements, demographics etc that were unthinkable for offline campaigns still it is always seen from jaundiced eyes. 



These questions are pertinent but difficult to answer if it's haphazardly implemented and in most of the cases it is.  Like any other marketing campaigns, customer has to go through the decision making stages in digital marketing too. A basic social media campaign can only take the customers to awareness stage and no further. The business needs to have good content strategy and CRM implementation to convert them.  ROI, conversion factor, effectiveness etc can only be answered if all of them are implemented. Or feel free to take up a survey which might be as costly as the entire social marketing campaign. 



Comments

Post a Comment

Popular posts from this blog

Field force tracking app - free app made using Google services in weekend !

-
Image
There are many SMEs who may want to track their field force but such application development is not so pocket friendly. One such company reached out to me and I took it as a hobby project. To my surprise, it came out so nicely that kept me thinking how powerful Goggle services are.  Customer required  Configurability in drafting information the company will like to capture during field activities Geo tagging field activities  Dashboard and analytics Solution: Google form was at the center in creating the solution. Google form integrated with Google Script was able to Geocode and reverse geocode. This link was then opened from native Android App using webview. Pre-filled form gave convenience to ground users of not filling redundant info every time e.g. employee details. Google form was then integrated with Sheet and then Map to create complete GIS based dashboard. Google Sheet charts, maps were then integrated with Google site to create a dashboard for manager.  Google search ensured t
Read more

Higher purpose in product design that takes it from Zero to Hundred

-
Image
Have you ever wondered what makes a product truly great? What is the secret behind the products that touch our hearts and souls? How can we design products that make a positive difference in the world? The answer is simple: design with higher purpose. Designing with higher purpose means creating products that serve a user's needs, goals, and aspirations. It means putting the user at the center of everything we do, not the technology, the platform, or the leadership team. Here is a story: Akbar, the Indian emperor who loved music, praised Tansen, his court musician "You are possibly the best singer with mesmerizing voice in the world. " Tansen with all humbleness and humility said "He will be pale in comparison to his Guru Swami Haridas". So, Akbar desired to hear him sing and went with Tansen in disguise. They found Swami Haridas meditating under a tree in Vrindavan. Swami Haridas sang a hymn in praise of God. His music was divine and enchanting. Akbar felt a wa
Read more

Dystopian world beyond the point of singularity!

-
Image
What if I told you that artificial intelligence (AI) is smarter, faster and more powerful than you? And that it can read and write anything on the internet better than you? And that it can solve any problem that you can’t? Don’t worry, this is not a sci-fi movie plot. This is the point of singularity, a hypothetical situation where AI becomes self-aware, self-improving and unstoppable. Some nerds say that it will happen by the middle of this century, but others say that it is already happening with the rise of natural language processing (NLP) and large language models (LLMs) such as Chat GPT. These models are like super-readers and super-writers. They can devour billions of words from books, articles, social media posts, etc. and spit out texts that are coherent and fluent on any topic. They can also answer questions, summarize information, and create original content such as poems, stories, code, etc. Anyone can access these models for a cheap price thanks to the cloud computing ser
Read more